[WIP] Website

[!note] Working Copy Directory

Source Directory: www/www.arogyadost.in/content/

This directory is a temporary working copy for content development and testing.

Directory Structure:

website/
├── content/          # Active content files
├── requested-changes/# Work-in-progress files
├── archive/          # Change logs and old versions
├── www/              # Source directory mirror
└── README.md         # This file

Workflow:

# Pull latest from source
cp www/www.arogyadost.in/content/*.md content/

# Make changes in content/ directory
# Test and validate changes

# Push changes back to source
cp content/*.md www/www.arogyadost.in/content/

Important:

  • Edit files in content/ directory for development

  • Use requested-changes/ for experimental content

  • Sync changes back to source directory when ready


This directory contains comprehensive markdown files extracted from the HTML pages, organized for easy content editing and management.

Files Overview

1. home-page.md

Source: /index (index.html) Purpose: Main landing page content

Sections:

  • Meta information and SEO tags

  • Navigation structure with logo and links

  • Hero section with 3 animated headlines and 8 hero images

  • Trusted Partners section (8 partners with logos and descriptions)

  • Home About section with scroll animation

  • Our Impact section (3 impact stories with images)

  • Services preview (3 services with images)

  • Call-to-action with background video

  • Footer with social links and copyright

Key Editable Elements:

  • Hero headlines (3 rotating messages)

  • Hero tagline

  • Partner names and descriptions

  • Impact story titles and descriptions

  • Service titles and descriptions

  • CTA messaging

Image Assets:

  • 8 hero gallery images (various responsive sizes)

  • 8 partner logos (SVG format)

  • 1 about section image

  • 3 impact story main images + 3 background images

  • 3 service images

  • 1 CTA background video (MP4 + WebM formats)


2. about-page.md

Source: /about (about.html) Purpose: About Aarogyadost page

Sections:

  • Meta information

  • Navigation structure

  • Header with main heading

  • Rotating cube/carousel (4 images/videos with captions)

  • Approach section (3 steps: Briefing, Action, Results)

  • Values section (3 values with images)

  • Team section (4 team members with photos)

  • Footer

Key Editable Elements:

  • Main heading

  • Carousel captions (4 items)

  • Approach descriptions (3 items) - NEEDS UPDATE

  • Values descriptions (3 items) - NEEDS UPDATE

  • Team member info (4 members) - NEEDS UPDATE

Priority Updates Needed:

  • Replace placeholder text in Approach section

  • Replace placeholder text in Values section

  • Replace team photos and info with actual team

Image Assets:

  • 4 carousel images (3 static images + 1 video)

  • 3 approach images (2 static + 1 video)

  • 3 values section images

  • 4 team member photos


3. contact-page.md

Source: /contact (contact.html) Purpose: Contact/Get Started page

Sections:

  • Meta information - NEEDS UPDATE

  • Navigation structure

  • Main heading - CONSIDER UPDATING

  • Contact form (4 fields: Name, Email, Subject, Message)

  • Success and error messages

  • FAQ section (3 FAQs) - NEEDS COMPLETE REPLACEMENT

  • Footer

Key Editable Elements:

  • Page title and description

  • Main heading

  • Form field labels and placeholders

  • Submit button text

  • Success message

  • FAQ questions and answers (currently placeholder text)

Priority Updates Needed:

  • Update all meta information

  • Replace placeholder FAQ content with real questions

  • Update form labels for consistency

  • Enhance success message with response time

  • Add 5+ additional relevant FAQs suggested in the file

Image Assets:

  • No unique images (uses common navigation/footer assets)


4. services-page.md

Source: /works/index.html Purpose: Services overview page

Sections:

  • Meta information

  • Navigation structure

  • Header section - NEEDS UPDATE

  • Service offerings (3 services) - NEEDS REPLACEMENT

  • Call-to-action section with video background

  • Footer

Key Editable Elements:

  • Main heading (currently "Work" - should be "Services")

  • Service titles and descriptions

  • CTA messaging

Priority Updates Needed:

  • Change "Work" to "Services" or "Solutions"

  • Replace placeholder projects (Chromor, Movi, Grano) with:

    • Biological Age Assessment

    • Family Health Management

    • Health Data Vault

  • Update all images to health-related visuals

  • Create individual service detail pages

Suggested Service Structure Included:

  • Detailed outlines for 3 core services

  • How it works sections

  • Key features and benefits

  • Target audience definitions

  • Pricing sections (to be filled)

Image Assets:

  • 3 service main images

  • 3 service background images

  • 1 CTA background video (MP4 + WebM)


5. resources-page.md

Source: /blog/index.html Purpose: Blog/Resources listing page

Sections:

  • Meta information

  • Navigation structure

  • Header section - CONSIDER UPDATING

  • Article listings (3 articles) - NEEDS REPLACEMENT

  • Newsletter subscription form

  • Footer

Key Editable Elements:

  • Main heading (currently "Articles" - consider "Health Insights")

  • Subheading (needs health/wellness focus)

  • Article titles, descriptions, and dates

  • Newsletter section heading

  • Success message

Priority Updates Needed:

  • Update heading to "Health Insights" or "Resources"

  • Replace placeholder articles with health content

  • Update all images to health-related visuals

  • Enhance newsletter section with value proposition

Suggested Content Included:

  • 30+ article topic ideas across 6 categories:

    • Longevity & Aging Science (5 topics)

    • Preventive Health (5 topics)

    • Family Health (5 topics)

    • Technology & Data (5 topics)

    • Lifestyle & Wellness (5 topics)

    • Indian Health Context (5 topics)

  • Content strategy guidelines

  • SEO keyword recommendations

  • Newsletter strategy

  • Article structure template

Image Assets:

  • 3 article featured images

  • Newsletter arrow icon (SVG)


Common Elements Across All Pages

  • Logo: images/logo-3.svg

    • Note: Inconsistent on services/blog pages (uses ../logo.png - needs fixing)

  • Links: Home (/), About (/about), Services (/works), Resources (/blog)

  • CTA Button: Get Started → /contact

  • Brand: Aarogyadost

    • Note: Some pages show "Noura™" - needs global update

  • Page Links:

    • Column 1: Home, About, Services

    • Column 2: Health Insights, Contact, Get Started

  • Social Media:

    • Instagram (images/social-insta.svg)

    • X/Twitter (images/social-x.svg)

    • YouTube (images/social-yt.svg)

  • Copyright: © 2025 Aarogyadost. Built with care in Bangalore, India. Empowering longevity for all Indians.

  • Template Links: Instructions, Style guide, Licenses, Changelog

Technical Assets

CSS:

  • css/hareeshs-dynamite-site.webflow.shared.d6df67946.css

JavaScript:

  • js/jquery.js?site=693a9de2cbc229743ef0f27a

  • js/webflow.schunk.8208d3e53b97e3c7.js

  • js/webflow.schunk.7de23e102ed77c2f.js

  • js/webflow-script.js (home)

  • js/webflow-script-1.js (about/services)

  • js/webflow-script-2.js (contact/blog)

  • js/gsap.min.js

  • js/splittext.min.js

  • js/scrolltrigger.min.js

Special Assets:

  • js/globe.json (Lottie animation for home page location)

Icons & Branding:

  • images/favicon.png

  • images/app-icon.png

  • images/logo-3.svg (main logo)

  • images/social-insta.svg

  • images/social-x.svg

  • images/social-yt.svg

  • images/icon-arrow-right.svg (newsletter submit)


Content Update Priority

High Priority (Do First)

1. About Page

  • Approach section: Replace all 3 placeholder descriptions with actual methodology

  • Values section: Replace all 3 placeholder descriptions with company values

  • Team section: Replace all 4 team members with actual staff info and photos

2. Contact Page

  • Meta information: Update title and description to health/longevity focus

  • FAQ content: Replace all 3 placeholder FAQs with real questions

  • Add FAQs: Implement 5+ additional suggested FAQs from the file

3. Services Page

  • Main heading: Change "Work" to "Services" or "Solutions"

  • All 3 services: Replace project names and descriptions with health services

  • Service images: Replace with health-related visuals

4. Resources Page

  • All 3 articles: Replace titles, descriptions, and content with health topics

  • Article images: Replace with health/wellness imagery

Medium Priority (Do Next)

1. Global Updates

  • Logo path: Fix inconsistency on services/blog pages

  • Footer brand: Remove all "Noura™" references

  • Navigation labels: Ensure consistency across pages

2. Enhancement

  • Service pages: Create detailed individual service landing pages

  • Blog articles: Write actual article content (not just listings)

  • Team expansion: Add more team members as team grows

  • FAQ expansion: Add more FAQs to contact page

Low Priority (Future)

  1. Update social media URLs from placeholders to real profiles

  2. Create/update template documentation links

  3. Add more partners to Trusted Partners section

  4. Write additional blog articles (ongoing)

  5. Add testimonials and case studies


Image Replacement Guidelines

Priority Image Replacements

Services Page

Replace design/fashion images with:

  • Health dashboard screenshots

  • Medical/clinical imagery (appropriate and professional)

  • Indian families using the platform

  • Lab reports/biomarker visualizations

  • Doctor-patient interactions

About Page

Replace generic/template images with:

  • Real team photos (professional headshots)

  • Actual product screenshots

  • Indian healthcare settings

  • Office/workspace photos

  • Customer testimonial scenes

Resources Page

Replace design/branding images with:

  • Health illustrations and infographics

  • Medical diagrams (when appropriate)

  • Indian health contexts (pollution, diet, lifestyle)

  • Wellness activities (yoga, exercise, meditation)

  • Family health scenarios

Image Specifications

Image Type
Size Range
Format
Notes

Hero images

500w-1920w

WebP/JPG

Responsive srcset

Service images

500w-2600w

WebP/JPG

Multiple breakpoints

Article images

500w-2000w

WebP/JPG

Featured images

Logos

N/A

SVG

Vector preferred

Team photos

500w-1000w

WebP/JPG

Consistent style

Icons

N/A

SVG

Scalable vectors


Content Writing Guidelines

Tone of Voice

  • Professional yet approachable: Expert but not intimidating

  • Science-backed but accessible: Use research but explain clearly

  • Encouraging and empowering: Focus on agency and control

  • Culturally aware: Indian context, sensitivities, and examples

  • Honest about limitations: Don't overpromise or provide medical advice

Key Messaging Points

  1. Longevity focus: India's first longevity-focused health platform

  2. Family-first: Unique multi-generational health management

  3. User-owned data: Complete data ownership, privacy, and control

  4. Science-backed: PhenoAge algorithm, peer-reviewed research

  5. India-specific: Pollution-adjusted metrics, ABDM integration, local context

SEO Keywords

Primary Keywords:

  • Biological age tracking

  • Longevity platform India

  • Family health management

  • Preventive health India

  • Health data ownership

  • PhenoAge algorithm

Secondary Keywords:

  • ABDM integration

  • Pollution-adjusted health metrics

  • Multi-generational health tracking

  • Indian longevity clinic

  • Healthspan optimization

  • Personal health OS

Long-tail Keywords:

  • Track biological age India

  • Family health records management

  • Pollution impact on health India

  • Preventive healthcare platform

  • User-owned health data


Editing Workflow

For Text Content

  1. Open the relevant .md file in any text editor

  2. Find the section you want to edit using headings

  3. Update the text content (keep formatting consistent)

  4. Keep all image paths intact (don't modify)

  5. Preserve markdown syntax (**, ##, -, etc.)

  6. Save changes

  7. Review changes before implementation

For Adding New Content

  1. Follow the existing structure and format

  2. Use consistent heading levels (##, ###, ####)

  3. Include image paths where applicable (even if TBD)

  4. Add clear labels for editable vs. structural elements

  5. Include content editing notes at the end

  6. Mark with [NEW] tag for easy identification

For Updating Images

  1. Note the current image path in the markdown

  2. Replace the image file in the appropriate directory (/images/ or /images subdirs)

  3. Update the path in the markdown only if the filename changes

  4. Update alt text to accurately describe the new image

  5. Maintain responsive srcset values (or add if missing)

  6. Test image loading on multiple screen sizes


Questions or Issues?

If You Need To:

Add new sections:

  • Follow the existing markdown structure

  • Use consistent heading hierarchy

  • Include image placeholders

  • Note any special requirements

Change page structure:

  • Document structural changes needed

  • Note that HTML/CSS may need updates

  • Discuss with development team first

Add new pages:

  • Create a new .md file following the same format

  • Include all standard sections (meta, nav, footer)

  • Document the page purpose and key sections

  • Add to this README

Update navigation:

  • Changes must be reflected across all 5 pages

  • Update both navigation and footer sections

  • Ensure link consistency

Modify forms:

  • Note field IDs and names (important for backend)

  • Document form structure changes

  • Include validation requirements

  • Consider user experience impact


Notes for Developers

When Implementing Content Changes:

  1. Path Resolution:

    • All relative image paths (../) need proper resolution

    • Maintain consistency: use images/ for all pages

  2. Global Updates Needed:

    • Logo path: services/blog pages use ../logo.png, should use images/logo-3.svg

    • Footer branding: Remove "Noura™", use "Aarogyadost" everywhere

    • Copyright: Ensure consistent across all pages

  3. Form Configuration:

    • Contact form needs backend endpoint

    • Newsletter form needs email service integration

    • Success/error handling needs implementation

  4. External Integrations:

    • ABDM links need to be configured

    • Partner URLs need to be added

    • Social media URLs need updating from placeholders

  5. Video Assets:

    • Home page CTA and About page have background videos

    • Ensure both MP4 and WebM formats load properly

    • Test autoplay, loop, and muted attributes

  6. Animations:

    • Home page uses Lottie animation (globe.json)

    • GSAP, SplitText, ScrollTrigger used throughout

    • Test animation performance on mobile


Content Strategy Summary

Blog Content Plan (from resources-page.md)

Category Distribution:

  • Longevity & Aging Science: 5 topics

  • Preventive Health: 5 topics

  • Family Health: 5 topics

  • Technology & Data: 5 topics

  • Lifestyle & Wellness: 5 topics

  • Indian Health Context: 5 topics

Publishing Frequency:

  • Weekly: 1-2 new articles

  • Monthly: 1 in-depth guide

  • Quarterly: Research summaries

Content Mix:

  • 40% Educational (explain concepts)

  • 30% Practical (actionable tips)

  • 20% Inspirational (stories, case studies)

  • 10% Promotional (product features)

Newsletter Strategy

Content Ideas:

  • Weekly health tip

  • Latest research summary

  • Success story spotlight

  • Platform feature highlight

  • Upcoming webinar/event

  • Seasonal health advice

Segments:

  • New subscribers (onboarding series)

  • Active users (engagement content)

  • Inactive users (re-engagement)

  • By demographic (age, gender)

  • By interest (longevity, family, data)


File Paths Quick Reference

Content Files (this directory)

HTML Files (root directory)

Asset Directories


Version History

Version 1.0 - 2025-12-17

  • Initial comprehensive content extraction

  • Created detailed markdown files for all 5 pages

  • Added image inventories and paths

  • Included content suggestions and guidelines

  • Documented technical assets and requirements


Contact & Maintenance

Last Updated: 2025-12-17 Maintained By: Content Team For Questions: [Contact information to be added]

Related Documents:

  • CONTENT_INVENTORY.txt (original requirements)

  • Brand Guidelines (to be created)

  • SEO Strategy (to be created)

  • Content Calendar (to be created)


Note: All markdown files contain detailed notes, suggestions, and priorities at the end of each file. Please review those sections when making updates to specific pages.

Last updated